The PBRA Team
PBRA is comprised of five experienced professionals, each of whom has at least
15 years experience in the pharmaceutical and/or other healthcare industries. Clients
receive the benefit of this experience level because they do not pay for the hand
holding of entry level or intermediate analysts. All of PBRA's analysts possess experience
on the manufacturing as well as the supplier side of the industry.
About Dr. Daniel Hoffman, Ph. D. Director, PBRA
Dr. Hoffman has worked in the pharmaceutical and healthcare
industries for over twenty years. His experience in business research includes formal
marketing research (e.g., moderating focus groups, conducting individual depth interviews),
competitive intelligence, strategic planning and business development.
On the manufacturing side of healthcare, Dr. Hoffman has conducted product research
involving virtually every therapeutic category of pharmaceuticals. He also directed
numerous consulting engagements for manufacturers in several diagnostic areas as
well as hospital supplies and therapeutic devices. In recent years many of his assignments
have involved the analysis of licensing opportunities and preliminary due diligence
profiles of merger and acquisition candidates. Large proportions of these latter
engagements have been based in the E.U. and other international markets.
Since 1990 a growing proportion of Dr. Hoffman's clients has consisted of companies
on the provider and payor sides of healthcare. These include hospitals, group practices,
managed care organizations, PBMs and alternate site facilities.
Prior to joining PBRA, Dr. Hoffman worked for other consultancies and as a Manager
of Marketing Research for Wyeth-Ayerst Pharmaceuticals. From 1989 through 1991 he
was also a visiting professor of marketing at St. Joseph's University (Philadelphia).
Dr. Hoffman received his B.A. degree from the University of Michigan and M.A.
and Ph.D. degrees from the University of California in political sociology.