Functional Services

PBRA's areas of functional distinction include market assessment and planning, competitive assessments and benchmarking.

These areas have application including:

Key account positioning and messaging
Benchmarking and best practices
Policy analysis
Product launch analysis and planning
Discerning competitors' corporate operations strategies including:


Benchmarking and analysis of corporate-level, strategic initiatives and operations
Expanding market growth in the BRIC countries: Brazil, Russia, India and China
Opportunities and challenges facing entry into the generics, consumer healthcare and diagnostics businesses
Approaches for adjusting to pharma's vanishing customer base, the fading gatekeeper system and major changes to the organization of medical practices
Licensing, forecasting, M and A analysis
Due diligence
Market entry opportunities and barriers
Acquisition and co-promotion opportunity analysis
In all the following healthcare segments:
Pharmaceuticals and Biotechnology
Medical devices and diagnostics
Vitamins, nutritionals, OTC products
Providers, hospitals and IPAs
Managed care and PBMs