Methodology uncovers actionable insights

PBRA’s proprietary ethnographic research
Relies on informal conversations as opposed to structured interviews
Yields more candid information and deeper insights
Aggressively probes and challenges subjects
Uncovering deep, honest insight is essential
Distilling the learning into actionable insights is a critical step
Supports more informed thinking to achieve market advantage and success

Proprietary sourcebook of opinion leaders, influencers, movers and shakers

Sources represent key stakeholder positions–critical for understanding the context
Our sources do not participate in focus groups or interviews–they are too busy leading and managing!
PBRA’s access is built upon relationships we’ve formed over the past several decades–from Capitol Hill and the C-suite to in-the-trenches clinicians