Value to Clients

PBRA has helped clients such as AstraZeneca, Merck, GSK, Pfizer and Roche Diagnostics
Better understand their customer needs and establish product relevance in a rapidly changing marketplace
Incorporate actionable insights, resulting in:
Product turnarounds
Significant increase in market share
Strategic “course corrections”
Successful commercialization of brands and franchises
Sustainable market advantage vs. competition

PBRA delivers more actionable insights, faster, and at lower cost
More actionable insights
Each consultant possesses at least 15 years experience conducting business information research
Major pharma experience on the manufacturing and the supplier sides
Backgrounds include marketing research, competitive intelligence, licensing and business development, brand management, new product planning, advertising
Delivered faster
No need for time-consuming recruitment
At lower cost
None of the costs associated with conventional research
No recruiters, facilities, or other 3rd parties with their hands in our pockets