Value to Clients PBRA has helped clients such as AstraZeneca, Merck, GSK, Pfizer and Roche Diagnostics Better understand their customer needs and establish product relevance in a rapidly changing marketplace Incorporate actionable insights, resulting in: Product turnarounds Significant increase in market share Strategic “course corrections” Successful commercialization of brands and franchises Sustainable market advantage vs. competition PBRA delivers more actionable insights, faster, and at lower cost More actionable insights Each consultant possesses at least 15 years experience conducting business information research Major pharma experience on the manufacturing and the supplier sides Backgrounds include marketing research, competitive intelligence, licensing and business development, brand management, new product planning, advertising Delivered faster   No need for time-consuming recruitment At lower cost   None of the costs associated with conventional research No recruiters, facilities, or other 3rd parties with their hands in our pockets